Privacy Policy

At Hawthorn Senior Living, your privacy matters. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights. It applies to prospective residents, current residents, and their families or authorized representatives.

Natural Language Summary (Plain English)

Here’s the simple version:

  • We collect basic information like your name, contact details, and how you use our website.
  • We use it to respond to you, improve our website, and show relevant content or ads.
  • We share some data with service providers (like analytics, advertising, and communication tools) to run our business.
  • We do not sell your personal information.
  • You have rights to access, delete, or control your data.
  • If you request access or deletion, we will respond within 45 days.

Information We Collect

Personal Information

  • Name, email address, phone number
  • Physical address, city, state, ZIP/postal code
  • Date of birth

Technical and Usage Information

  • IP address, browser type, device type, operating system
  • Pages visited, clicks, scroll behavior, session duration
  • Search history, interaction events, and browsing behavior
  • Approximate geolocation (latitude/longitude)

Sensitive Personal Information (SPI)

We may collect certain Sensitive Personal Information, including:

  • Date of birth
  • Precise or approximate geolocation
  • Information potentially related to health interests (e.g., inquiries about care levels)

How We Use Sensitive Personal Information

We use SPI only as necessary to:

  • Provide requested services or information
  • Personalize user experience
  • Ensure website functionality and security

We do not use Sensitive Personal Information to infer characteristics beyond what is necessary for service delivery.

How We Collect Information

  • Contact forms and inquiries
  • Newsletter signups
  • Phone calls and SMS communications
  • Cookies and tracking technologies
  • Analytics and session tracking tools

How We Use Your Information

We use your information to:

  • Respond to inquiries and provide services
  • Send updates, newsletters, and marketing communications
  • Improve website performance and user experience
  • Personalize content and advertising
  • Conduct analytics, heat mapping, and session recording
  • Maintain security and prevent fraud
  • Comply with legal obligations

How We Share Personal Information (By Category)

We share personal information with service providers strictly for business purposes.

CategoryExamplesShared With
IdentifiersName, email, phone number, IP addressMarketing platforms, communication tools
Customer RecordsAddress, contact detailsCRM and email providers
Internet ActivityBrowsing behavior, interactionsAnalytics and advertising platforms
Geolocation DataApproximate locationAnalytics and ad platforms
InferencesPreferences, interestsAdvertising platforms

Categories of Personal Information Shared

Third Parties We Share Data With

Marketing & Analytics

  • Mailchimp
  • Google Analytics 4
  • Meta (Facebook) Events Manager
  • TikTok Retargeting
  • Microsoft Clarity
  • Google Ads

Website & Hosting

  • WP Engine
  • Cloudflare
  • BunnyCDN
  • GoDaddy Hosting
  • Sectigo CodeGuard

Communication Services

  • Twilio (SMS/text messaging)
  • GoDaddy Professional Email

Other Tools

  • Google Fonts
  • Google Maps
  • Font Awesome
  • LightBox TV

Sale or Sharing of Personal Information

  • We do NOT sell your personal information.
  • We may share data for advertising and analytics purposes, which may be considered “sharing” under California law.
  • You have the right to opt out of this sharing.

Cookies and Tracking Technologies

We use cookies to:

  • Remember your preferences
  • Analyze website traffic
  • Deliver relevant ads
  • Record sessions and interactions

You can control cookies through your browser settings.

Your Privacy Rights

California (CCPA/CPRA) Rights

You have the right to:

  • Know what personal data we collect and share
  • Request deletion of your data
  • Correct inaccurate data
  • Opt out of data sharing for advertising
  • Limit use of Sensitive Personal Information
  • Not be discriminated against

Response Time

We will respond to verified requests within 45 days, as required by law.

GDPR (EU Residents)

You may:

  • Access, correct, or delete your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

Data Retention

We retain personal information only as long as necessary to:

  • Provide services
  • Meet legal obligations
  • Resolve disputes and enforce agreements

Data Security

We use industry-standard safeguards to protect your data. However, no system is completely secure.

SMS Text Messaging

  • SMS consent is not shared with third parties for marketing
  • Message and data rates may apply
  • You can opt out at any time by replying “STOP”

Additional Privacy Rights

In addition to opting out:

  • You may request to access the personal information we hold about you.
  • You may request that we delete your personal information.
  • You may have additional rights depending on your location (e.g., under state or international privacy laws).

To make any of these requests, please visit our Controlling Your Personal Information page or contact our privacy team.

Questions or Assistance

If you have questions about this process or want help exercising your privacy rights:

Hawthorn Senior Living
9310 NE Vancouver Mall Drive, Suite 200
Vancouver, WA 98662
Email: Privacy@hawthornret.com

Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted with a revised effective date.